شارك تانك دبي | حانة الكومبوتشا .. من النرويج إلى الإمارات
Shark Tank Dubai | بدأت القصة في 2017 مع الهواية المنزلية وتحولت إلى فرصة تجارية بعد تقدير المجتمع للمنتج. في 2022، افتتح الزوجان بار الكومبوتشا الأول في المنطقة “Yala Kombucha”، وحققوا جوائز عالمية وتعاملات مع مطاعم فاخرة. بمعدلات نمو عالية، يخططون لتوسيع أعمالهم في الإمارات والمنطقة. وقد طالبا باستثمار بقيمة مليون درهم مقابل 10% حصة من الشركة.
شارك تانك دبي
شارك تانك دبي | حانة الكومبوتشا .. من النرويج إلى الإمارات
شارك تانك دبي,شارك تانك,شاركس,دبي,مشروع,مشاريع,افكار,فكرة,استثمار,مستثمر,رائد أعمال,مستثمرين,رواد أعمال,مال,أعمال,مال وأعمال,فلوس,نقود,نجاح
[Music] gone are the days of ordinary beverages my name is Aurelia and I have crafted something special for you yala kombucha fermented sparkling tea that is as nutritious as it is delicious today I’m asking for a 1 million dirhams investment in Yalakombucha company in exchange for 10% share so my story with Yala began in 2017 when I came here from a Nordic region and I soon realized that I am missing rich fermented foods and I also struggled to find virgin drinks that would both fit my healthy lifestyle and be a compliment to an elegant dinner so when pandemic came I made a kombucha lab out of my kitchen soon got my husband involved into it my small tiny baby kids started drinking it soon my friends neighbors relatives all of them really appreciated the product and we figured out there was a business opportunity there so 2 years after hard work 2022 December we opened the first flagship kombucha bar in the region in Abu Dhabi so yellow kombucha strikes a perfect balance between tart and sweet people can try yellow kombucha in a bar on tap we have a range of products we have cans we also have small bottles and recently we have added luxury sparkling tea bottles which have super high-grade teas so in less than 2 years of operating we have achieved significant milestones in 2023 we won a global kombucha award for our ginger and lemon flavor by 2024 we have secured partnerships with some of the most prestigious hotels in the UAE and our product is now served in some of the best restaurants of the country as well so we believe this is a product that could go really far because it is one of a kind we try to be sustainable we try to partner with local brands we try to source ingredients locally we emphasize recycling we are planning to expand and we believe that with your expertise and our passion we could make a Yala kombucha a household name bring it to every home and every restaurant and the hotel of the UAE and the region thank you so much hi tell me more about your company who is in the company who is leading the company shareholders all about that so it’s just me and my husband we are partners and we have six employee staff majority of our staff is working in a brewery but we are now currently setting up a warehouse like a centralized kitchen we want to expand we we want to set up more shops like this in Abu Dhabi in Dubai and the rest of the country as well as in the region so where do you produce your products they are produced in our shop in our brewery in Abu Dhabi in Abu Dhabi yes okay lovely to meet you and thank you for the lovely presentation do we have your award-winning lemon ginger inside here no Jude okay fantastic i’ll definitely try it you know before you want to try it probably best is for you if you can come over and try it on stage okay let’s do that why is it better to do it there just for the whole experience hello sharks so currently I have three flavors on tap which we welcome to try i have ginger lemon which is award-winning as my wife already mentioned so we have this uh usually a tap experience what we offer in cafe please try if you like i give you a full glass so this is a very rich raspberry blackberry blackberry leaves made tea kind of drink kombucha i’ll try the ginger please [Music] can you tell us a little bit more about your numbers sure so last year was the first full year of our operation so we had uh 600,000 revenue dirhams this year we are only half year not even full half year we already have reached the same amount of revenue so this year we’re planning to 100% increase the revenue so it’s going to be at least 1.2 million and then double up next year as I mentioned yeah and what’s your gross profit our gross profit is around 75% and you have any net profit right now yes we do have net profit around 20% um could you tell us more about your background what were you doing before this and I’d love to know more about you i’ve worked most of my life in finance and my husband has worked as a project manager most of his time and specifically in IT projects so when we came together like for us let’s say the craft part was our hobby but everything else what is needed to do a business like whether it’s accounting whether it’s how to structure projects whether it’s how to hire people it came from our sort of corporate backgrounds every cousin cousins wife friend sister is making kombucha in our house I just want to understand what’s the difference between them and you and as well as what’s the difference between your next best competitor there is quite a few and frankly people make at home and there’s many people who come and say that it’s not quite as good as yours because it is a craft product it requires full degree of control so we have machines for measuring every single parameter every single acid every single like bacteria that is inside we know exactly what temperature it needs exactly what tea it needs which ingredients in what conditions in what light we have done it very analytically are they patented or patented yes we have trademark okay and your next best competitor in the market who sells professionally we do not compare ourselves to any kombucha there with all respect to competitors maybe we need to go somewhere abroad to find something that would really match what we believe is a good product it’s very artistic right it’s like art how are you going to scale your business retail outlets and building production capacity and you know just use you know establish more partnerships with hotels restaurants cafes are you mainly B2B or B2C our revenue is 50% now B2B 50% B2C so we also have online shop which you know is around 12% of our revenue currently but it was like almost zero 6 months ago you worked in banking and finance how can you justify your valuation of 10 million dirhams look there was several things that we tried to estimate with obviously it’s a starter phase so one of them is a multiple of revenues right in FM it’s usually between three and five obviously it’s not technology company right so we just took full year revenue of the current year so we believe that growth justifies a multiple of around four of revenue so that’s one part second part is we have a recipe we value it at around 2 million then we have SOP just that part of writing SOP 6 months you know half a million easily and then our skill set so we believe at that sorry you’re the boss of the company i am a CEO you’re the co and it’s 50/50 between both of you it’s 50/50 as it it is right now in the license but he’s more on the technology on on the brewing side right i totally agree with you that you guys are very competent qualified founders but I don’t agree with some arts evaluation i also think that you’ve done some great initial progress but potentially for this to really take off we need to really do some collaborations and partnerships with cloud kitchen structures and others for better distribution and things like this which potentially would mean that you need to be flexible towards the ownership you have an offer i’m thinking about it are you open to something a bit far from where you are a bit far how bit you have an offer i’m thinking about it i have an offer okay i will give you 1 million for 25% and I give you a lot of support because this needs a lot of brand awareness a lot of education so you need a lot of media to support for tutoring and become more B2C rather than B2B that is fair points so I’m going to make you an offer as well so I would like to match Ellie’s offer of the 1 million for 25% but I want franchise rights we are in 14 countries i think I’d put you in at least six and if you know about my company we already do a lot with FnB and we have the infrastructure to scale very easily thank you so for me I like you guys i think you’re strong founders i like the product i like your packaging i’ll make you an offer i’ll give you the 1 million for 20% [Music] i was actually going to give you guys an offer but I was going to ask for 33% so I’m going to go out i think I think you have better offers on the table wish you the best thank you so much i’m feeling the squeeze from my right and left and I’m not feeling very easy at it so I’ll back out and I’ll leave you in three good hands all of them I think can bring a lot of value to you i think we need a minute go ahead sure yeah [Music] you’re going at it huh she wants to compete with me i like them they’re good it’s a nice product it’s a nice team [Music] so thank you Sharks we appreciate your offers 15% is our absolute maximum for me i think I’m out but I wish you guys the best thank you very much that’s a tense moment look at them sema ellie sema you go first ellie I’ll wait for you okay you know what just to mess with them I’ll give you for 15% amira are you playing with fire i’ll give you 15% and I’ll top it with half a million hands of marketing so you get 1 million and a half i know you said 15 is your maximum but my final would be I would give you a million for 20% because I know what I bring to the table and I know my capabilities and my infrastructure etc however I would then give you access to another million DS interest free if you need it [Music] which is something you can get from all the sharks anyway but they didn’t offer it it’s for granted i mean we’re we’re partners so whenever we’re partners we’re here to support with customer but you can’t do that that you did offer it please make a decision [Music] so so Ellie we would like to take your deal that’s a deal thank you thank you thank you guys congratulations looking forward looking forward thank you looking forward thank you thank you guys thank you very much well done congratulations congratulations kombucha kombucha guys let’s all drink kombucha it’s unbelievable that we had this intense conversation with so many sharks and I really didn’t plan for the scenario where we’re going to be faced with several different offers cheers it’s good yeah cheers Ellie congratulations cheers it’s a good start huh i like the team the founders are really immaculate
2.16 [Music]
15.12 gone are the days of ordinary beverages
18.72 my name is Aurelia and I have crafted
20.96 something special for you yala kombucha
24.48 fermented sparkling tea that is as
26.96 nutritious as it is delicious today I’m
29.599 asking for a 1 million dirhams
31.119 investment in Yalakombucha company in
33.44 exchange for 10% share so my story with
36.64 Yala began in 2017 when I came here from
40.399 a Nordic region and I soon realized that
42.96 I am missing rich fermented foods and I
46.48 also struggled to find virgin drinks
49.52 that would both fit my healthy lifestyle
51.68 and be a compliment to an elegant dinner
55.199 so when pandemic came I made a kombucha
57.84 lab out of my kitchen soon got my
60.16 husband involved into it my small tiny
62.8 baby kids started drinking it soon my
65.119 friends neighbors relatives all of them
66.96 really appreciated the product and we
69.04 figured out there was a business
70.32 opportunity there so 2 years after hard
73.28 work 2022 December we opened the first
76.56 flagship kombucha bar in the region in
79.439 Abu Dhabi so yellow kombucha strikes a
82.4 perfect balance between tart and sweet
84.56 people can try yellow kombucha in a bar
86.799 on tap we have a range of products we
89.52 have cans we also have small bottles and
93.2 recently we have added luxury sparkling
95.759 tea bottles which have super high-grade
98.079 teas so in less than 2 years of
100.88 operating we have achieved significant
102.96 milestones in 2023 we won a global
106.159 kombucha award for our ginger and lemon
108.56 flavor by 2024 we have secured
111.68 partnerships with some of the most
113.36 prestigious hotels in the UAE and our
116.0 product is now served in some of the
117.6 best restaurants of the country as well
119.84 so we believe this is a product that
121.28 could go really far because it is one of
123.439 a kind we try to be sustainable we try
125.92 to partner with local brands we try to
127.68 source ingredients locally we emphasize
129.52 recycling we are planning to expand and
132.0 we believe that with your expertise and
134.319 our passion we could make a Yala
136.64 kombucha a household name bring it to
138.64 every home and every restaurant and the
140.64 hotel of the UAE and the region thank
143.12 you so much hi tell me more about your
146.319 company who is in the company who is
148.56 leading the company shareholders all
151.599 about that so it’s just me and my
154.08 husband we are partners and we have six
156.48 employee staff majority of our staff is
159.04 working in a brewery but we are now
161.04 currently setting up a warehouse like a
163.76 centralized kitchen we want to expand we
165.68 we want to set up more shops like this
167.28 in Abu Dhabi in Dubai and the rest of
169.92 the country as well as in the region so
172.08 where do you produce your products they
174.0 are produced in our shop in our brewery
176.48 in Abu Dhabi in Abu Dhabi yes okay
179.12 lovely to meet you and thank you for the
181.44 lovely presentation do we have your
183.36 award-winning lemon ginger inside here
185.68 no Jude okay fantastic i’ll definitely
187.36 try it you know before you want to try
189.28 it probably best is for you if you can
190.879 come over and try it on stage okay let’s
193.76 do that why is it better to do it there
196.08 just for the whole experience
199.36 hello sharks so currently I have three
203.12 flavors on tap which we welcome to try i
205.76 have ginger lemon which is award-winning
208.08 as my wife already mentioned so we have
212.0 this uh usually a tap experience what we
214.48 offer in cafe please try if you like i
217.68 give you a full glass
220.959 so this is a very rich raspberry
223.519 blackberry blackberry leaves made tea
227.36 kind of drink kombucha i’ll try the
229.68 ginger please
231.1 [Music]
240.08 can you tell us a little bit more about
241.439 your numbers sure so last year was the
244.239 first full year of our operation so we
246.0 had uh 600,000 revenue dirhams this year
249.12 we are only half year not even full half
250.959 year we already have reached the same
252.56 amount of revenue so this year we’re
254.159 planning to 100% increase the revenue so
256.4 it’s going to be at least 1.2 million
258.799 and then double up next year as I
260.4 mentioned yeah and what’s your gross
261.84 profit our gross profit is around 75%
264.639 and you have any net profit right now
266.56 yes we do have net profit around 20% um
269.68 could you tell us more about your
270.72 background what were you doing before
272.08 this and I’d love to know more about you
274.56 i’ve worked most of my life in finance
276.96 and my husband has worked as a project
279.04 manager most of his time and
280.96 specifically in IT projects so when we
283.6 came together like for us let’s say the
285.6 craft part was our hobby but everything
287.68 else what is needed to do a business
289.28 like whether it’s accounting whether
290.72 it’s how to structure projects whether
292.4 it’s how to hire people it came from our
294.4 sort of corporate backgrounds every
297.6 cousin cousins wife friend sister is
301.44 making kombucha in our house I just want
304.56 to understand what’s the difference
306.4 between them and you and as well as
309.12 what’s the difference between your next
310.56 best competitor there is quite a few and
313.12 frankly people make at home and there’s
314.479 many people who come and say that it’s
316.16 not quite as good as yours because it is
318.72 a craft product it requires full degree
321.28 of control so we have machines for
323.36 measuring every single parameter every
325.199 single acid every single like bacteria
327.44 that is inside we know exactly what
329.28 temperature it needs exactly what tea it
331.84 needs which ingredients in what
333.44 conditions in what light we have done it
335.52 very analytically are they patented or
338.4 patented yes we have trademark okay and
341.199 your next best competitor in the market
343.36 who sells professionally we do not
345.68 compare ourselves to any kombucha there
347.759 with all respect to competitors maybe we
349.759 need to go somewhere abroad to find
351.28 something that would really match what
353.44 we believe is a good product it’s very
355.28 artistic right it’s like art how are you
357.199 going to scale your business retail
358.88 outlets and building production capacity
361.52 and you know just use you know establish
363.52 more partnerships with hotels
365.12 restaurants cafes are you mainly B2B or
367.52 B2C our revenue is 50% now B2B 50% B2C
371.52 so we also have online shop which you
374.0 know is around 12% of our revenue
376.08 currently but it was like almost zero 6
378.16 months ago you worked in banking and
380.0 finance how can you justify your
381.68 valuation of 10 million dirhams look
384.0 there was several things that we tried
385.36 to estimate with obviously it’s a
386.56 starter phase so one of them is a
388.639 multiple of revenues right in FM it’s
390.96 usually between three and five obviously
392.24 it’s not technology company right so we
393.919 just took full year revenue of the
395.44 current year so we believe that growth
397.36 justifies a multiple of around four of
399.12 revenue so that’s one part second part
401.36 is we have a recipe we value it at
404.08 around 2 million then we have SOP just
406.8 that part of writing SOP 6 months you
409.84 know half a million easily and then our
412.08 skill set so we believe at that sorry
415.12 you’re the boss of the company i am a
416.8 CEO you’re the co and it’s 50/50 between
419.68 both of you it’s 50/50 as it it is right
421.919 now in the license but he’s more on the
423.759 technology on on the brewing side right
426.08 i totally agree with you that you guys
427.68 are very competent qualified founders
429.919 but I don’t agree with some arts
431.52 evaluation i also think that you’ve done
434.56 some great initial progress but
436.72 potentially for this to really take off
439.36 we need to really do some collaborations
441.36 and partnerships with cloud kitchen
443.28 structures and others for better
444.8 distribution and things like this which
446.24 potentially would mean that you need to
447.84 be flexible towards the ownership
451.039 you have an offer i’m thinking about it
476.879 are you open to something a bit far from
479.919 where you are a bit far how bit you have
483.28 an offer i’m thinking about it
486.639 i have an offer okay
490.319 i will give you 1 million for 25%
493.68 and I give you a lot of support because
495.52 this needs a lot of brand awareness a
497.52 lot of education so you need a lot of
499.759 media to support for tutoring and become
501.919 more B2C rather than B2B that is fair
504.4 points so I’m going to make you an offer
506.8 as well
509.68 so I would like to match Ellie’s offer
513.599 of the 1 million for 25%
517.12 but I want franchise rights
520.08 we are in 14 countries i think I’d put
522.88 you in at least six and if you know
524.88 about my company we already do a lot
527.92 with FnB and we have the infrastructure
530.64 to scale very easily thank you so for me
533.839 I like you guys i think you’re strong
535.279 founders i like the product i like your
537.2 packaging i’ll make you an offer i’ll
539.6 give you the 1 million for 20%
542.08 [Music]
545.44 i was actually going to give you guys an
547.76 offer but I was going to ask for 33%
550.959 so I’m going to go out i think I think
552.959 you have better offers on the table wish
555.279 you the best thank you so much
558.56 i’m feeling the squeeze from my right
560.399 and left and I’m not feeling very easy
563.04 at it so I’ll back out and I’ll leave
565.279 you in three good hands all of them I
566.959 think can bring a lot of value to you
571.519 i think we need a minute go ahead
575.2 sure yeah
579.09 [Music]
580.56 you’re going at it huh she wants to
583.279 compete with me
587.36 i like them they’re good it’s a nice
589.12 product it’s a nice team
592.3 [Music]
593.76 so thank you Sharks we appreciate your
596.32 offers
599.2 15% is our absolute maximum
602.88 for me i think I’m out but I wish you
604.72 guys the best thank you very much
608.16 that’s a tense moment look at them
613.12 sema ellie
615.92 sema you go first ellie I’ll wait for
618.32 you okay you know what just to mess with
621.2 them I’ll give you for 15%
623.92 amira
626.16 are you playing with fire
629.04 i’ll give you 15% and I’ll top it with
631.68 half a million hands of marketing so you
633.839 get 1 million and a half
637.6 i know you said 15 is your maximum but
640.32 my final would be I would give you a
644.32 million for 20%
646.8 because I know what I bring to the table
648.48 and I know my capabilities and my
650.56 infrastructure etc however I would then
653.6 give you access to another million DS
658.32 interest free if you need it
663.33 [Music]
664.56 which is something you can get from all
666.079 the sharks anyway but they didn’t offer
668.64 it it’s for granted i mean we’re we’re
671.44 partners so whenever we’re partners
673.12 we’re here to support with customer but
674.56 you can’t do that that you did offer it
677.76 please make a decision
679.87 [Music]
684.399 so
687.12 so
690.88 Ellie we would like to take your deal
692.959 that’s a deal thank you
695.44 thank you
698.48 thank you guys congratulations looking
701.519 forward looking forward thank you
703.839 looking forward thank you thank you guys
705.44 thank you very much well done
706.32 congratulations congratulations kombucha
708.959 kombucha guys let’s all drink kombucha
713.279 it’s unbelievable that we had this
715.519 intense conversation with so many sharks
718.64 and I really didn’t plan for the
720.399 scenario where we’re going to be faced
721.92 with several different offers cheers
724.48 it’s good yeah cheers Ellie
726.48 congratulations cheers it’s a good start
728.56 huh
729.519 i like the team the founders are really
732.079 immaculate
