شارك تانك دبي | تطبيق يجمع بين المؤثرين وشركات التسويق

Shark Tank Dubai | رائدي الأعمال: زين وهاجر قاما بتطوير تطبيق Following يهدف لربط المؤثرين بأصحاب الأعمال لتلبية احتياجاتهم التسويقية، مع وجود 8000 مؤثر على قائمة الانتظار. خلال السنة الأولى، يتوقعون تحقيق إيرادات تصل إلى مليون درهم، مع تقديم حزم تسعير تناسب الشركات الصغيرة والكبيرة. على الرغم من التحديات في سوق مزدحم، يظهر المؤسسون تفاؤلهم بإمكانيات التطبيق من خلال أتمتة وإدارة الحملات بكفاءة.
—————-
تابعنا على مواقع التواصل الإجتماعي:
Official Twitter: https://www.twitter.com/Dubaitv
Official Instagram: https://www.instagram.com/dubaitv
Official Facebook: https://www.facebook.com/Dubaitv
Official TikTok : https://www.tiktok.com/@dubaitv
Official Website: https://www.dubaitv.ae
————————–
شاهد المزيد من محتوى قنوات دبي للإعلام على أوان:
https://www.awaan.ae/
شارك تانك دبي
شارك تانك دبي | تطبيق يجمع بين المؤثرين وشركات التسويق
شارك تانك دبي,شارك تانك,شاركس,دبي,مشروع,مشاريع,افكار,فكرة,استثمار,مستثمر,رائد أعمال,مستثمرين,رواد أعمال,مال,أعمال,مال وأعمال,فلوس,نقود,نجاح

[Applause] good day Sharks my name is Hajger and I’m Zen we’re the co-founders for Following today we’re seeking 850,000 dirhams for 10% equity and following following is a groundbreaking influencer marketing platform set to revolutionize the way marketers and influencers collaborate we streamline communication scheduling all within a integrated influencer platform when it comes to the market size in the UAE there’s a remarkable 100,000 retail businesses which currently operate around 60% of the businesses already use influencer marketing or have used them in the past this is quite staggering because when you look at the amount spent on influencer marketing on an annual basis in the UAE is around $300 million so what we’ve done is we’ve built a comprehensive campaign creation tool for brands to create their campaigns manage the payments and monitor the progress and results all through one platform
this investment will be to further technological development and for market growth congratulations Zay and Hajer
thank you yes social media is extremely important for both small medium and largesiz companies tell me a little bit about yourself both of you what are your backgrounds and what got you into this business basically I studied the business management in UAE i’ve been in UAE for the last 15 years of my life i did my schooling from here after that I got a job in the payments industry where my main goal was uh managing the digital ecosystem for companies uh doing payment gateways and uh payment by links uh I have an internal sales uh background i have a international business management degree as well we went to the same university so once we graduated and we’ve seen this gap between marketers and influencers and um really thought to work on this platform and now we’re here so there’s a lot of platforms that do this at different parts of the world so just want to make sure I understand how much traction you have so take us through how many people have signed up how many contracts you’ve processed whatever you want to tell us so we are at a very early stage uh we opened up our weight list in uh December last year since then we’ve gathered around 8,000 influencers on our weight list so we are set to launch uh at the second half of this month with around 10 brands in our platform and around 8,000 local UAE influencers
so you’re basically two-sided marketplace you’re charging the brands that want access to you and then you’re taking a commission presumably on the on the deal when you strike it with the influencer so what are the what’s the pricing of those packages our lowest tier package is designed for startups we’re giving 30 barter influencers in that package and it’s priced at $400 a month this package allows them to have their own dashboard and allows them to mention specific brand hashtags and descriptions they give full transparency on the platform and the packages obviously go up in pricing as you climb up so the second one is $900 and then the last one gives you 120 influencers of slightly larger tier so like there’s some mega influencers in there as well and that’s priced at $2,900 a month and when you say give you what’s the other side of that transaction look like what’s the influencer getting
generally these packages they involve barter transactions meaning a brand has to give a product or a service or affiliate code to the influencer um in terms of payments if the brand opts for a paid campaign then we’re getting somewhere from 7% to 3% depending on the size of the influencer so guys you haven’t done a campaign yet and you guys have zero experience in marketing and in the business of influencer marketing agencies that kind of world and there are maybe five or six competitors that I know very well have been in the market for 10 years with 50 employees multiple clients the system been tested and tested and retested what’s going to make you succeed it’s like mission impossible we might not have like specific experience in like uh influencer campaigns but I do have like a vast experience in like other kinds of SAS platforms and we do understand
about SAS this is about an influencer not waking up
forgetting to do her post you know and then doing in a sloppy way and the client screaming on the phone and saying this is not what I paid for this this is a complex world dealing with humans about SAS
right we’ve uh kind of automated all those problems onto our platform so when it comes to deliverables all of that is already being taken care of with our the way our contract
have you managed campaigns before in that world have you run campaigns your personally
while we were working on this platform we did uh an influencer campaign for one of the larger universities of UAE and we provided them 50 influencers um it was just the difference was it wasn’t through our application it was just manual but uh on the back end it was we were using our systems as So so what is the potential market share that you you expect to get in the first 3 years
for our first year we’re expecting a revenue of 1.1 million durhams and then following that we’re expecting a revenue of 3.2 million dirhams in the following year
you mentioned earlier that there is 8,000 influencers on the waiting list explain to me this concept of waiting list
it’s a double-sided marketplace right so the brands they want a good amount of influencers on the platform before they enroll to us and the influencers they want to see what brands we’re working with so we thought it would be a good idea to have a wait list kind of get like a referral model going wherein like the influencer can invite other influencers as well to the platform and that’s kind of what gave us the traction as well uh initially
and obviously different influencers suit different products different situations how do you match that i mean
it’s all automated right so we get uh all the analytics directly from the main social media platforms when they join our uh application they just fill the preliminary details like their name their date of birth and then every time a brand creates a campaign on the platform they’re automatically matched with that
okay
so guys can you tell me a little bit more about how you vet the influencers cuz of course with social media now there’s there’s so many of these influencers that claim to be influencers but they’re not their numbers are not real let’s say so how do you vet them
the platform it detects like a surge of followers and a surge in engagement rate as well like if you have um 8,000 followers on one day and the very next week you have 300,000 followers it’s going to detect that automatically but it also looks at some deeper analytics like uh how many likes you’re getting compared to like how many followers you have and what your average comment says and uh anyone that has like a suspicious following or engagement rate they’re not allowed to go past the signup period
guys I just want to give you my point of view i think you’re 10 years too late personally I think the market is over served uh there’s too many players local and international i don’t think there’s any place for new entrance in the market especially that you have zero experience in that business you guys are fresh you’re great you’re smart but you don’t have the experience so I cannot invest in your company i wish you all the best but I’m out so guys my fear is that for a product like this you’re going to need tens of millions of dollars it’s not even deads in order to get it out improve your actual product scale it do the marketing and uh I’m not keen on coming in at such a high valuation so early on where you’re going to have to definitely raise few other rounds to keep this going so for those reasons I’m out
thank you i think guys um it’s a combination for me of valuation early stage makes me want to wait and see how far you can progress with this before I can really make an investment decision uh and for that purpose uh I’m out but I wish you all the best thank you
in the last 18 months how much money have you burnt or how much money have you put in
um around 200,000 there
who’s funded that
uh myself
and you said you’re projecting 1.1 million for the first year are you going to be making any money on that or we’re expecting a profit on that so because we don’t necessarily have any um cost of goods sold we’re a tech company uh as compared to like selling products to the to the market so while we do invest in our platform up front uh once it’s up and up and running then uh yeah our costs uh are very minimal
and what is your net percentage expectation for year 1 and year 2
um so our net profit that we expect uh on the first year is around 750K
but your revenue is 1.1 million so you’re expecting a net profit of 750K yes
so I have an offer for you um 850,000 for 35% okay and I’m happy to go in with you if you if you think there’s value there i have a feeling I could probably be helpful my my hesitation is to the gentleman on the right feels like the market is crowded but I really like your answers i feel like you understand a business i know enough to understand that that just solving a small part of this equation can create a big opportunity right
as investors how do you see us getting our cash out what’s what’s the exit what’s the strategy
we do have an exit strategy in place we want to grow this out to be a marketplace but we want this to be like the influencer everything app so we want the influencers to join our platform be able to get their license uh for the government from the platform so we want to add like more and more solutions for the influencers and the brands within the platform i I like what you’re doing and I understand the problem and I wouldn’t go into it on my own but for 35% I’d go in with you
perfect cuz I have I have some local knowledge i can use that to help you out and then obviously we can get some you know global knowledge so that’s the reason we’re asking so much cuz it’s still pre-revenue i mean 750k sounds get great great on paper uh but again it’s a risk we’re not so sure if it’s going to happen so that’s our offer to be very honest with you we’ve bootstrapped the project uh very successfully so far we do believe in the idea uh we do realize that we are at a very early stage so giving 35% would be a bit uh like irrational on our sake because if we go with any venture capitals later on once the product actually is established we won’t really have like any equity left uh any significant equity for the VCs i understand your point about uh down the road taking in venture capital but by getting both of us that day is going to come a lot later and with a lot more revenue it’s a it’s like you’re effectively adding another co-founder to be honest is is the way to look at it and I know what we could do together is totally change the trajectory of your business i understand it sounds like a lot but if you do the math 35 on your 75 is not that much dilution for the type of impact we’re going to make but but you got to feel good about it
do we have a second to discuss sure take your time 10 10 do you think uh we can go with 35 yeah be soft um I think we’d like to counter at um 850k for 20% i’m out of that so it’s all yours see 20 20 is um too less uh for the stage you’re at if you’re okay with this I don’t mind dropping five points bring it down to 30 because we need to have at least 15% each for putting in the effort to make your app successful
anything less than that becomes very challenging so I’m okay with dropping it down to 30 if you want to come along the way
to be honest I was going to propose 40 on my own so I was taking advantage so so I’m out at 30 so it’s all yours so you have two options two sharks 850,000 for 35% or one shark 850,000 for 30% but keep in mind the 5% that you got to be giving him there’s a huge value for that i don’t know if you understand
yeah right of course
so guys we need a final decision today we’re seeking 850,000 dirhams for 10% equity and following you have two options two sharks 850,000 for 35% or one shark 850,000 for 30% okay we’ll uh we’ll go with the initial offer of 35% uh given that we get uh two valuable shards
perfect all right congratulations makes sense congratulations
congratulations it’s a deal guys congratulations
perfect likewise
congratulations so much congratulations why didn’t you in touch with me there awesome
thank you
good luck we feel amazing i think our equity ask was a bit too high but in return what we’re getting and the sharks that we close a deal with Mr adel and Mr mats I think it’s a perfect fit for what we do and I believe what our platform does they’ll be very valuable for our business
yes definitely
good luck guys i think you need good luck as well i I understand that there are many companies doing that but I I I just feel from my personal experience with all our brands the impact of social media is so good some I’m even seeing it from that perspective that I get access to so many influencers for my own businesses for me that’s another plus
2.27 [Applause]
15.2 good day Sharks my name is Hajger and
17.359 I’m Zen we’re the co-founders for
19.359 Following
21.52 today we’re seeking 850,000 dirhams for
24.8 10% equity and following following is a
27.84 groundbreaking influencer marketing
29.359 platform set to revolutionize the way
30.96 marketers and influencers collaborate we
33.2 streamline communication scheduling all
36.079 within a integrated influencer platform
38.64 when it comes to the market size in the
40.32 UAE there’s a remarkable 100,000 retail
42.879 businesses which currently operate
44.48 around 60% of the businesses already use
46.96 influencer marketing or have used them
48.559 in the past this is quite staggering
50.8 because when you look at the amount
52.0 spent on influencer marketing on an
53.6 annual basis in the UAE is around $300
56.079 million so what we’ve done is we’ve
58.719 built a comprehensive campaign creation
60.48 tool for brands to create their
62.16 campaigns manage the payments and
64.32 monitor the progress and results all
66.32 through one platform
this investment
68.72 will be to further technological
70.479 development and for market growth
72.88 congratulations Zay and Hajer
thank you
76.0 yes social media is extremely important
78.799 for both small medium and largesiz
80.88 companies tell me a little bit about
83.2 yourself both of you what are your
84.64 backgrounds and what got you into this
86.64 business basically I studied the
88.56 business management in UAE i’ve been in
90.64 UAE for the last 15 years of my life i
93.439 did my schooling from here after that I
95.68 got a job in the payments industry where
97.759 my main goal was uh managing the digital
100.24 ecosystem for companies uh doing payment
102.479 gateways and uh payment by links uh I
105.6 have an internal sales uh background i
108.399 have a international business management
110.479 degree as well we went to the same
112.399 university so once we graduated and
114.799 we’ve seen this gap between marketers
116.56 and influencers and um really thought to
119.84 work on this platform and now we’re here
123.119 so there’s a lot of platforms that do
124.56 this at different parts of the world so
126.0 just want to make sure I understand how
127.119 much traction you have so take us
128.56 through how many people have signed up
129.92 how many contracts you’ve processed
131.92 whatever you want to tell us so we are
134.239 at a very early stage uh we opened up
136.56 our weight list in uh December last year
139.36 since then we’ve gathered around 8,000
141.28 influencers on our weight list so we are
143.68 set to launch uh at the second half of
146.239 this month with around 10 brands in our
148.48 platform and around 8,000 local UAE
150.959 influencers
so you’re basically
152.48 two-sided marketplace you’re charging
154.319 the brands that want access to you and
156.16 then you’re taking a commission
157.12 presumably on the on the deal when you
158.72 strike it with the influencer so what
160.16 are the what’s the pricing of those
161.28 packages our lowest tier package is
163.68 designed for startups we’re giving 30
165.68 barter influencers in that package and
167.599 it’s priced at $400 a month this package
170.48 allows them to have their own dashboard
172.239 and allows them to mention specific
174.16 brand hashtags and descriptions they
176.239 give full transparency on the platform
178.319 and the packages obviously go up in
179.84 pricing as you climb up so the second
181.28 one is $900 and then the last one gives
183.84 you 120 influencers of slightly larger
186.48 tier so like there’s some mega
187.76 influencers in there as well and that’s
189.36 priced at $2,900 a month and when you
191.68 say give you what’s the other side of
193.44 that transaction look like what’s the
194.8 influencer getting
generally these
196.8 packages they involve barter
198.879 transactions meaning a brand has to give
200.8 a product or a service or affiliate code
203.28 to the influencer um in terms of
205.599 payments if the brand opts for a paid
207.599 campaign then we’re getting somewhere
209.44 from 7% to 3% depending on the size of
212.64 the influencer so guys you haven’t done
215.599 a campaign yet and you guys have zero
218.56 experience in marketing and in the
220.159 business of influencer marketing
222.4 agencies that kind of world and there
224.879 are maybe five or six competitors that I
227.44 know very well have been in the market
229.12 for 10 years with 50 employees multiple
232.56 clients the system been tested and
235.04 tested and retested what’s going to make
237.68 you succeed it’s like mission impossible
242.239 we might not have like specific
243.68 experience in like uh influencer
245.36 campaigns but I do have like a vast
247.04 experience in like other kinds of SAS
248.799 platforms and we do understand
about SAS
251.28 this is about an influencer not waking
253.92 up
forgetting to do her post you know
256.799 and then doing in a sloppy way and the
258.799 client screaming on the phone and saying
260.639 this is not what I paid for this this is
262.4 a complex world dealing with humans
264.8 about SAS
right we’ve uh kind of
267.44 automated all those problems onto our
269.28 platform so when it comes to
270.4 deliverables all of that is already
272.4 being taken care of with our the way our
274.8 contract
have you managed campaigns
276.08 before in that world have you run
278.32 campaigns your personally
while we were
280.0 working on this platform we did uh an
282.16 influencer campaign for one of the
283.52 larger universities of UAE and we
285.6 provided them 50 influencers um it was
287.919 just the difference was it wasn’t
289.12 through our application it was just
290.72 manual but uh on the back end it was we
292.56 were using our systems as So so what is
294.4 the potential market share that you you
296.24 expect to get in the first 3 years
for
299.12 our first year we’re expecting a revenue
300.8 of 1.1 million durhams and then
303.12 following that we’re expecting a revenue
304.8 of 3.2 million dirhams in the following
306.639 year
you mentioned earlier that there is
309.52 8,000 influencers on the waiting list
313.12 explain to me this concept of waiting
314.56 list
it’s a double-sided marketplace
316.72 right so the brands they want a good
318.4 amount of influencers on the platform
319.84 before they enroll to us and the
321.68 influencers they want to see what brands
323.199 we’re working with so we thought it
324.96 would be a good idea to have a wait list
327.039 kind of get like a referral model going
329.199 wherein like the influencer can invite
330.8 other influencers as well to the
332.56 platform and that’s kind of what gave us
334.16 the traction as well uh initially
and
337.36 obviously different influencers suit
339.36 different products different situations
341.36 how do you match that i mean
it’s all
343.52 automated right so we get uh all the
345.759 analytics directly from the main social
347.919 media platforms when they join our uh
350.32 application they just fill the
351.52 preliminary details like their name
353.199 their date of birth and then every time
354.88 a brand creates a campaign on the
356.479 platform they’re automatically matched
358.0 with that
okay
so guys can you tell me a
360.72 little bit more about how you vet the
362.32 influencers cuz of course with social
364.0 media now there’s there’s so many of
365.36 these influencers that claim to be
367.12 influencers but they’re not their
369.12 numbers are not real let’s say so how do
371.28 you vet them
the platform it detects
373.68 like a surge of followers and a surge in
375.68 engagement rate as well like if you have
377.6 um 8,000 followers on one day and the
379.44 very next week you have 300,000
380.96 followers it’s going to detect that
382.56 automatically but it also looks at some
384.319 deeper analytics like uh how many likes
386.639 you’re getting compared to like how many
387.919 followers you have and what your average
389.919 comment says and uh anyone that has like
392.479 a suspicious following or engagement
394.24 rate they’re not allowed to go past the
395.68 signup period
guys I just want to give
398.319 you my point of view i think you’re 10
400.479 years too late personally
404.0 I think the market is over served uh
406.8 there’s too many players local and
408.56 international i don’t think there’s any
410.4 place for new entrance in the market
412.4 especially that you have zero experience
414.319 in that business you guys are fresh
416.4 you’re great you’re smart but you don’t
418.319 have the experience so I cannot invest
421.12 in your company i wish you all the best
423.44 but I’m out
425.44 so guys my fear is that for a product
428.08 like this you’re going to need tens of
429.44 millions of dollars it’s not even deads
431.52 in order to get it out improve your
433.199 actual product scale it do the marketing
436.0 and uh I’m not keen on coming in at such
438.72 a high valuation so early on where
440.56 you’re going to have to definitely raise
442.16 few other rounds to keep this going so
444.0 for those reasons I’m out
thank you i
446.8 think guys um it’s a combination for me
449.039 of valuation early stage makes me want
452.88 to wait and see how far you can progress
454.319 with this before I can really make an
455.68 investment decision uh and for that
457.68 purpose uh I’m out but I wish you all
459.599 the best thank you
in the last 18 months
463.12 how much money have you burnt or how
464.479 much money have you put in
um around
466.24 200,000 there
who’s funded that
uh
468.319 myself
and you said you’re projecting
470.479 1.1 million for the first year are you
472.88 going to be making any money on that or
475.039 we’re expecting a profit on that so
476.879 because we don’t necessarily have any um
479.28 cost of goods sold we’re a tech company
481.44 uh as compared to like selling products
482.96 to the to the market so while we do
485.199 invest in our platform up front uh once
487.039 it’s up and up and running then uh yeah
489.919 our costs uh are very minimal
and what
493.039 is your net percentage expectation for
495.12 year 1 and year 2
um so our net profit
497.919 that we expect uh on the first year is
499.599 around 750K
but your revenue is 1.1
502.4 million
503.599 so you’re expecting a net profit of 750K
505.84 yes
so I have an offer for you um
511.68 850,000 for 35%
514.719 okay
516.8 and I’m happy to go in with you if you
518.479 if you think there’s value there
521.68 i have a feeling I could probably be
523.44 helpful my my hesitation is to the
526.16 gentleman on the right feels like the
527.68 market is crowded but I really like your
529.839 answers i feel like you understand a
531.44 business i know enough to understand
533.2 that that just solving a small part of
535.519 this equation can create a big
537.76 opportunity right
as investors how do
539.839 you see us getting our cash out what’s
542.32 what’s the exit what’s the strategy
we
544.72 do have an exit strategy in place we
546.56 want to grow this out to be a
548.32 marketplace but we want this to be like
550.32 the influencer everything app so we want
552.72 the influencers to join our platform be
554.959 able to get their license uh for the
556.64 government from the platform so we want
558.64 to add like more and more solutions for
560.48 the influencers and the brands within
562.0 the platform i I like what you’re doing
564.24 and I understand the problem and I
566.0 wouldn’t go into it on my own but for
567.6 35% I’d go in with you
perfect cuz I
570.16 have I have some local knowledge i can
572.16 use that to help you out and then
574.72 obviously we can get some you know
576.72 global knowledge so that’s the reason
578.88 we’re asking so much cuz it’s still
580.16 pre-revenue i mean 750k sounds get great
583.12 great on paper uh but again it’s a risk
586.0 we’re not so sure if it’s going to
587.04 happen so that’s our offer to be very
589.44 honest with you we’ve bootstrapped the
591.279 project uh very successfully so far we
593.44 do believe in the idea uh we do realize
596.08 that we are at a very early stage so
598.32 giving 35% would be a bit uh like
601.12 irrational on our sake because if we go
603.36 with any venture capitals later on once
606.08 the product actually is established we
608.08 won’t really have like any equity left
610.08 uh any significant equity for the VCs i
612.72 understand your point about uh down the
614.88 road taking in venture capital but by
616.64 getting both of us that day is going to
618.64 come a lot later and with a lot more
620.32 revenue it’s a it’s like you’re
621.6 effectively adding another co-founder to
623.2 be honest is is the way to look at it
624.959 and I know what we could do together is
626.959 totally change the trajectory of your
628.32 business i understand it sounds like a
629.6 lot but if you do the math 35 on your 75
632.24 is not that much dilution for the type
634.399 of impact we’re going to make but but
635.76 you got to feel good about it
do we have
637.839 a second to discuss sure take your time
642.0 10 10
646.079 do you think uh we can go with
650.399 35
653.519 yeah be soft
655.92 um I think we’d like to counter at um
659.04 850k for 20%
662.0 i’m out of that so it’s all yours see 20
665.04 20 is um too less uh for the stage
669.839 you’re at if you’re okay with this I
671.92 don’t mind dropping five points bring it
673.519 down to 30 because we need to have at
676.079 least 15% each for putting in the effort
678.959 to make your app successful
anything
680.959 less than that becomes very challenging
682.64 so I’m okay with dropping it down to 30
684.64 if you want to come along the way
to be
686.0 honest I was going to propose 40 on my
687.68 own so I was taking advantage so so I’m
689.68 out at 30 so it’s all yours
693.279 so you have two options two sharks
696.399 850,000 for 35% or one shark 850,000 for
701.68 30%
706.0 but keep in mind the 5% that you got to
708.399 be giving him there’s a huge value for
710.88 that i don’t know if you understand
yeah
713.519 right of course
so guys we need a final
716.32 decision
732.0 today we’re seeking 850,000 dirhams for
735.279 10% equity and following
744.88 you have two options two sharks 850,000
748.56 for 35% or one shark 850,000 for 30%
759.44 okay we’ll uh we’ll go with the initial
761.36 offer of 35% uh given that we get uh two
765.04 valuable shards
perfect all right
766.639 congratulations makes sense
768.16 congratulations
congratulations it’s a
769.839 deal guys congratulations
perfect
771.6 likewise
congratulations so much
774.72 congratulations why didn’t you in touch
776.48 with me there awesome
thank you
good
779.279 luck
782.399 we feel amazing i think our equity ask
784.48 was a bit too high but in return what
786.72 we’re getting and the sharks that we
788.24 close a deal with Mr adel and Mr mats I
791.04 think it’s a perfect fit for what we do
793.12 and I believe what our platform does
794.959 they’ll be very valuable for our
796.48 business
yes definitely
good luck guys i
799.279 think you need good luck as well i I
801.12 understand that there are many companies
802.48 doing that but I I I just feel from my
804.399 personal experience with all our brands
806.48 the impact of social media is so good
808.88 some I’m even seeing it from that
810.32 perspective that I get access to so many
811.839 influencers for my own businesses for me
813.279 that’s another plus

source