شارك تانك دبي | علامة تجارية تغير مفهوم الطعام الصحي بطرق مبتكرة

Shark Tank Dubai |قدم رائد الأعمال: آراج حسن مشروعه “VMeals” وهوا عبارة عن وجبات صحية مخصصة عبر نموذج مطبخ سحابي، مشدد على أهمية تلبية احتياجات العملاء. بدأت الشركة في عام 2020، وحققت نموًا ملحوظًا في الإيرادات، مع خطط لتوسع عالمي في المستقبل. رغم المنافسة الشديدة، تركز الشركة على جودة الطعام وخدمة العملاء. وقد طالب باستثمار بقيمة 2 مليون و200 ألف درهم مقابل 10% حصة من الشركة.
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شارك تانك دبي
شارك تانك دبي | علامة تجارية تغير مفهوم الطعام الصحي بطرق مبتكرة
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[Applause] [Music] [Music] Good day sharks. My name is Arj and I’m the CEO and founder of V meals. And today my ask is 2.2 2 million dhams for a 10% investment in my company. Now, I might be making a bold statement here, but the truth is, and it’s a beautiful fact, that we humans are made so differently, yet we’re so similar. We all love food. Yet, we find ourselves deciding whether to choose healthy or happy. Sometimes healthy food might not make us happy and happy food would not make us healthy. V meals is a healthy meal prep company that is here to bridge the gap between healthy eating, conscious eating whilst also catering to your emotional needs and satisfying you on that side as well. I started this company in the year 2020 during the coid9 pandemic. At that time I saw an opportunity as I was always a fitness buff and I realized that people would be moving towards healthy eating and leading healthier lifestyles. The key take here is that a lot of people find it very difficult to understand how to eat healthy and what to eat and what not to eat. So, we offer a range of meal plans that are customizable to your preferences. We are offering eight different meal plans with flexibility in subscription period, commitment period, your caloric requirements, and your allergen and food preferences. We are a D2C brand that operate as a cloud model on a cloud kitchen model. We only deliver food to your doorstep. We have expanded our horizons and moving into technology since we have been experiencing year-on-year growth for the last four years. We would like to expand the business through mode of franchising and also expanding into international markets. So sharks, we would use this investment to eventually go international and take our tech to the next level. So who’s ready to invest? I want to know what makes you guys different from the rest of the meal prep brands that’s out there. We focus on customers. Most of the meal plan companies they’re offering a set number of options. We do the same but more than that we go a step forward and we also cook meals as per the customers or the clients requirements and we’re doing this by the help of technology. What have been your sales and your profitability? Uh we’ve been in the industry for the last 4 years. In June 2020 our revenue was 550,000 dirhams. In year 2021 our revenue was 2.4 million dirhams. In year 2022 our re revenue was 3.1 million dirhams. In year 2023, our revenue was 4 million dhams, forecasting 5.5 million this year. Great. Tell me about you and your company and your team. I’m raised in in Dubai. I’ve lived all of my life here. I’ve been in this business for the last 4 years. Before this, I owned a tech company. I started that when I was 20 years old. We were doing technology for restaurants, but eventually it had to go down because of the coid9 pandemic because all of the restaurants shut down. Before that, I spent 2 years in uh in aviation as well. I mean, I started working from a very young age because I dropped out of school when I was 14 years old. So, tell me how many meals you serve on average daily? Do close to 800 to 900 meals per day. How does that rank you in the market today? In terms of visibility, we would rank ourselves in the top 10. Okay. And what would it take for you to go up 1,500 subscriptions per day? I’m impressed with the growth in a relatively competitive market. Achieving 30% growth is quite remarkable. So, well done on that. Thank you. What is the your gross profit and your net profit on that? The gross profit is 65%. And our net profit for the last 18 months has been minus 1%. Due to the competition and we’ve been trying to actually learn on how to market the product better and I think we’re getting there. Arj firstly let me compliment you because I tasted everything and it is far superior than anything I’ve tried in the market. My question is how much are your meal plans? Can you explain to me the breakdown of like a weekly, monthly, what what kind of subscriptions do you have? How much are they usually? And then where are you doing your marketing? Our average meal plan uh ticket price is somewhere around 2,500 durhams. That’s not bad. 30 days or 20 days? 20 days? 20 days. But it can it can go as low as 1,200 dhams if you only go for two meals. For 2500 dhams, you get 20 deliveries. You get breakfast, lunch, dinner, one snack, and one drink. What you guys see on the table, something similar. We have 1 week plan, 4E plan, 8week plan, and 12E plan. As the commitment period grows, there is a substantial discount on the final price as well. It truly depends on what you’re looking for. So, who’s financing Vmails right now? No one. It’s completely bootstrapped. And why 22 million valuation? There is zero profit company. The valuation is based on the revenue 4x of the revenue multiplier. Where do you get this from? This considering that we’re moving into tech, this is a I believe this is a fair valuation for the company. I’m not convinced to be honest with you. There’s too many players. That’s why I’m not investing. So, I wish you all the best. Thank you, Arj. I think you’re very impressive. I love your story. For me, my issue is that I think you’re a great brick and mortar business. I’m not seeing how that’s going to translate into a tech business for now. Your multiple is way too high on a revenue basis, and for those reasons, I’m out. But I’m definitely going to be recommending your your meals. Thank you so much. I think there’s a couple things that you need to iron out far as profitability. I definitely want to book you as a chef on the side if you got some free time. Other than that, I’m out. Thank you so much. [Music] I’m I’m torn because um he’s a winner. Yeah. No, look um I think you’re a great entrepreneur for me in these meal plans. incredibly saturated, very hard to scale profitably, and it’s about smart, unique execution. Give him an offer. Put an offer, Mom. Give an offer. You love the business. You love the entrepreneur. I have an offer for 45%. Okay. Thank you. You are a winner. You’re a hustler. I think you’re going to do well. I agree with Mona. Your uh valuation is your issue. I am happy to join Muna on her on her offer if she’s happy to accommodate me. Sure. Great. If you accept, then Mona’s offer will include me on a 50/50 basis. You can also counter. Come on, take the deal, man. Take the deal. My ask is 2.2 million dhams for a 10% investment in my company. You can also counter. Come on. Take the deal, man. Come on. Yes or no. Take the deal. 45% is too high. Uh, if I’m allowed to counter, I’d say 2.2 million for 25%. It’s not going to work. No deal. So, no deal, unfortunately. Thank you. Good luck, brother. Still have a long runway to go forward. We still have a lot of areas to actually uncover. Getting feedback and suggestions from the sharks is also very valuable to me as an individual and our company as well. I like him a lot. Honestly, he’s he’s a lot. I like him a lot. few years. But at that price, um it’s a great it’s a great proposition. It’s worth looking at again in future.
0.71 [Applause]
1.91 [Music]
13.1 [Music]
19.52 Good day sharks. My name is Arj and I’m
21.92 the CEO and founder of V meals. And
24.8 today my ask is 2.2 2 million dhams for
27.76 a 10% investment in my company. Now, I
30.88 might be making a bold statement here,
32.88 but the truth is, and it’s a beautiful
34.64 fact, that we humans are made so
36.559 differently, yet we’re so similar. We
39.52 all love food. Yet, we find ourselves
42.8 deciding whether to choose healthy or
45.04 happy. Sometimes healthy food might not
47.84 make us happy and happy food would not
50.559 make us healthy. V meals is a healthy
52.879 meal prep company that is here to bridge
54.719 the gap between healthy eating,
56.8 conscious eating whilst also catering to
58.559 your emotional needs and satisfying you
60.559 on that side as well. I started this
62.48 company in the year 2020 during the
64.479 coid9 pandemic. At that time I saw an
67.52 opportunity as I was always a fitness
69.119 buff and I realized that people would be
71.439 moving towards healthy eating and
72.799 leading healthier lifestyles. The key
75.04 take here is that a lot of people find
77.6 it very difficult to understand how to
79.6 eat healthy and what to eat and what not
81.6 to eat. So, we offer a range of meal
84.159 plans that are customizable to your
86.0 preferences. We are offering eight
87.84 different meal plans with flexibility in
90.4 subscription period, commitment period,
92.72 your caloric requirements, and your
94.479 allergen and food preferences. We are a
96.72 D2C brand that operate as a cloud model
99.759 on a cloud kitchen model. We only
101.6 deliver food to your doorstep. We have
104.32 expanded our horizons and moving into
106.24 technology since we have been
107.439 experiencing year-on-year growth for the
109.28 last four years. We would like to expand
111.04 the business through mode of franchising
112.56 and also expanding into international
114.399 markets. So sharks, we would use this
116.72 investment to eventually go
118.56 international and take our tech to the
120.399 next level. So who’s ready to invest?
123.52 I want to know what makes you guys
125.439 different from the rest of the meal prep
127.68 brands that’s out there.
129.28 We focus on customers. Most of the meal
131.84 plan companies they’re offering a set
134.08 number of options. We do the same but
136.64 more than that we go a step forward and
138.64 we also cook meals as per the customers
141.2 or the clients requirements and we’re
142.959 doing this by the help of technology.
144.959 What have been your sales and your
146.959 profitability?
147.92 Uh we’ve been in the industry for the
149.36 last 4 years. In June 2020 our revenue
151.36 was 550,000 dirhams. In year 2021 our
154.64 revenue was 2.4 million dirhams. In year
157.44 2022 our re revenue was 3.1 million
159.84 dirhams. In year 2023, our revenue was 4
162.72 million dhams, forecasting 5.5 million
165.2 this year.
166.08 Great.
168.239 Tell me about you and your company and
169.92 your team.
171.12 I’m raised in in Dubai. I’ve lived all
172.8 of my life here. I’ve been in this
174.239 business for the last 4 years. Before
175.68 this, I owned a tech company. I started
177.36 that when I was 20 years old. We were
178.879 doing technology for restaurants, but
180.72 eventually it had to go down because of
182.159 the coid9 pandemic because all of the
183.84 restaurants shut down. Before that, I
185.44 spent 2 years in uh in aviation as well.
187.92 I mean, I started working from a very
189.599 young age because I dropped out of
190.879 school when I was 14 years old.
192.64 So, tell me how many meals you serve on
194.72 average daily?
195.76 Do close to 800 to 900 meals per day.
198.48 How does that rank you in the market
200.159 today?
200.959 In terms of visibility, we would rank
202.879 ourselves in the top 10.
204.08 Okay. And what would it take for you to
206.56 go up
207.2 1,500 subscriptions per day?
209.44 I’m impressed with the growth in a
210.879 relatively competitive market. Achieving
213.04 30% growth is quite remarkable. So, well
215.2 done on that.
216.159 Thank you. What is the your gross profit
218.08 and your net profit on that? The
219.519 gross profit is 65%. And our net profit
222.72 for the last 18 months has been minus
224.72 1%. Due to the competition and we’ve
226.959 been trying to actually learn on how to
229.04 market the product better and I think
230.48 we’re getting there.
231.519 Arj firstly let me compliment you
233.36 because I tasted everything and it is
235.84 far superior than anything I’ve tried in
237.68 the market. My question is how much are
239.519 your meal plans? Can you explain to me
241.04 the breakdown of like a weekly, monthly,
243.68 what what kind of subscriptions do you
245.2 have? How much are they usually? And
247.519 then where are you doing your marketing?
250.159 Our average meal plan uh ticket price is
252.319 somewhere around 2,500 durhams.
254.0 That’s not bad.
254.72 30 days or 20 days?
256.16 20 days? 20 days. But it can it can go
258.799 as low as 1,200 dhams if you only go for
260.56 two meals. For 2500 dhams, you get 20
262.8 deliveries. You get breakfast, lunch,
264.88 dinner, one snack, and one drink. What
266.56 you guys see on the table, something
267.759 similar. We have 1 week plan, 4E plan,
270.08 8week plan, and 12E plan. As the
272.0 commitment period grows, there is a
273.68 substantial discount on the final price
275.28 as well. It truly depends on what you’re
276.72 looking for.
277.44 So, who’s financing Vmails right now?
280.32 No one. It’s completely bootstrapped.
282.0 And why 22 million valuation? There is
284.4 zero profit company.
285.52 The valuation is based on the revenue 4x
288.0 of the revenue multiplier.
289.199 Where do you get this from?
291.12 This considering that we’re moving into
292.72 tech, this is a I believe this is a fair
294.56 valuation for the company.
296.0 I’m not convinced to be honest with you.
299.12 There’s too many players. That’s why I’m
300.96 not investing. So, I wish you all the
302.4 best.
302.8 Thank you,
304.56 Arj. I think you’re very impressive. I
306.96 love your story. For me, my issue is
309.28 that I think you’re a great brick and
311.36 mortar business. I’m not seeing how
313.52 that’s going to translate into a tech
315.12 business for now.
317.68 Your multiple is way too high on a
319.52 revenue basis, and for those reasons,
321.68 I’m out. But I’m definitely going to be
323.12 recommending your your meals.
324.88 Thank you so much. I think there’s a
327.28 couple things that you need to iron out
328.96 far as profitability. I definitely want
330.96 to book you as a chef on the side if you
333.039 got some free time.
334.639 Other than that, I’m out.
336.88 Thank you so much.
339.21 [Music]
342.639 I’m I’m torn because um
345.919 he’s a winner.
346.8 Yeah. No, look um I think you’re a great
348.88 entrepreneur for me in these meal plans.
352.4 incredibly saturated,
354.639 very hard to scale profitably,
358.24 and it’s about smart, unique execution.
360.72 Give him an offer.
361.919 Put an offer, Mom.
362.8 Give an offer.
363.6 You love the business. You love the
365.12 entrepreneur.
367.12 I have an offer for 45%.
369.36 Okay.
369.84 Thank you.
371.919 You are a winner. You’re a hustler. I
374.16 think you’re going to do well. I agree
376.08 with Mona. Your uh valuation is your
379.12 issue. I am happy to join Muna on her on
382.88 her offer if she’s happy to accommodate
385.28 me.
386.479 Sure.
387.68 Great.
388.319 If you accept, then Mona’s offer will
390.88 include me on a 50/50 basis.
394.8 You can also counter.
397.199 Come on, take the deal, man.
399.68 Take the deal.
413.6 My ask is 2.2 million dhams for a 10%
416.88 investment in my company.
436.479 You can also counter.
438.88 Come on. Take the deal, man.
440.479 Come on. Yes or no. Take the deal.
446.319 45% is too high. Uh, if I’m allowed to
449.28 counter, I’d say 2.2 million for 25%.
456.16 It’s not going to work.
458.0 No deal.
459.68 So, no deal, unfortunately.
461.759 Thank you.
462.16 Good luck, brother.
467.919 Still have a long runway to go forward.
469.84 We still have a lot of areas to actually
471.599 uncover. Getting feedback and
473.759 suggestions from the sharks is also very
475.52 valuable to me as an individual and our
477.199 company as well.
478.16 I like him a lot.
479.12 Honestly, he’s he’s a lot.
480.16 I like him a lot. few years.
481.919 But at that price, um it’s a great it’s
484.56 a great proposition. It’s worth looking
486.319 at again in future.

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