شارك تانك دبي | أريكة مبتكرة ومسلية للأطفال تحوز على اهتمام الشاركس
Shark Tank Dubai | تتناول القصة رحلة ستايسي لوفتس التي ابتكرت أريكة اللعب فودجي للأطفال Fudgee Kids، بعد فقدانها لوظيفتها خلال جائحة كورونا. على الرغم من بدء أعمالها من الصفر، حققت مبيعات تصل إلى مليون درهم حتى الآن، مما أثار اهتمام المستثمرين الذين قدموا عروضًا استثمارية. في نهاية المطاف، حصلت ستايسي على عرض استثماري من اثنين من المستثمرين، مما يفتح أمامها آفاقًا جديدة في سوق دبي. وكانت قد طالبت باستثمار بقيمة 400 ألف درهم مقابل 10% حصة من الشركة.
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شارك تانك دبي
شارك تانك دبي | أريكة مبتكرة ومسلية للأطفال تحوز على اهتمام الشاركس
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Don’t play kids. Hi Sharks. I’m Stacy Loftus, founder and owner of Fudgy Kids. I’m here today offering one or more of you Sharks the chance to join the Fudgy foam family. I’m seeking a 400k investment for a 10% stake in my online kids furniture store. Sharks, let me take you back to your childhood. Did you ever steal your parents’ sofa cushions as a child? I know I certainly did. I would jump on them. I would ride them down the stairs or even playfight with my brothers. I remember getting told off from my parents very clearly. These fond memories and a COVID 19 pandemic is exactly what inspired me to create Fudgy Kids. I remember how awful it was being stuck in the house, bored at home. So, I could only imagine how the kid felt climbing the walls with boredom. So, I set out on a mission to create something extraordinary to keep them safe and entertained at home. That’s when I created my star product, the Fudgy Play Sofa. Now, it’s more than your average kids sofa or toy. In fact, it’s part toy, part furniture, and all genius. So, Sharks, who is ready to join the Fudgy phone family and take my brand from infinity to beyond? Thank you, Stacy. Stacy, how far have you progressed with the idea? Have you started selling? Yes. Yeah, actually, I set up just after lockdown in 2021. I lost my job after COVID and I set out on a mission to create my own business here in Dubai. I had no investment, no capital. It’s a pre-order made to order system. So basically, I have built it from the ground up. Stacy, can you tell us a little bit about your numbers since you’re already established? Yes. Okay. So lifetime sales is around 1.1 million. 2021 was 280K. 2022 was 320. 2023 331. We’re on target for 500K this year. And and your gross margin? And my gross margin is around 45, net margin 32. What is your customer acquisition cost? Do you have any return customers? Yes, it’s around uh 50 to 60 ad. And my rorowaz is actually average 9 dirham and best performing ad at the moment is 140. So, what is your average ticket value when you’re selling online? 1,400. 1,400. All right. How much of your order flow is coming from PR articles been around around you? So, the thing is, I know those numbers might not blow you away, but I’ve literally done this on a minimum marketing. By the way, they do they do blow me away and the fact that you know them. We rely heavily on uh word of mouth. We encourage them to tag us online. You know, they put their pictures. they make their builds. So, this is really helpful for us. And I’ve only been spending a very, very minimum social media spend. I haven’t even got started on Google Ads yet, on all of the other marketing strategies. What makes you a great entrepreneur? I mean, why should we invest in you? Should invest in me? Because I I’m on a mission to make this something. I’ve not really spent any marketing spend at the moment. And really, I work day and night to make this happen. I do everything. You’re hard working. I do everything on my own. So Stacy, yes. What would be your expected revenue, gross profit, and net profit? I’m on target now for 500K with no changes. That would be at 45% gross and 32 net. So this 32% is before paying yourself or after paying yourself or is that the only expense? It’s before. There’s a couple of Yeah, it’s before. So how much are you making after? Um I don’t know. Are you going to be paying yourself a salary or not? Because that would need to be discussed. I would have a set salary. Then what’s the net profit you’ll be making after paying yourself? It depends on how much salary. We can set a salary of 10K. Stacy, I just want to congratulate you. You have a great product. You’re passionate. You know what you’re doing. I’m sure you’re going to be successful. However, I’m not the shark that’s going to help you grow and develop that business. I do apologize and I withdraw from the investment. Thank you, Stacy. I really like your product. I’m definitely going to order one to test out with my own kids. Um, but I have a few, you know, challenges with the numbers and the valuation that you’ve set accordingly. So, for those reasons, I’m out. But good luck and I’m definitely going to get a pink one for my girls. Thank you, Stacy. Um, any investor coming in now is effectively hoping that you’re going to generate growth and that growth will eventually generate some profits to be distributed. Yeah. Um but if I look at your rate of growth historically it is quite modest. You don’t have any exponential growth. Maybe 10% 7% 8% year on year plus or minus which is not that encouraging. But I think that you have the potential and I think that with more marketing effort that could further enhance but obviously not at the valuation that you’ve requested. I’m happy to support you. Okay. And give you an offer, but it’s far from what you’ve asked. Okay. So, my offer is your 400,000 for 50%. 50? Yes. Okay. I have an offer to make, but my deal is going to be structured in a different way. So, I’m going to give you the 400,000 dhams for 40% equity, but I’m going to structure it in a way that 120,000 dhams will be for your salary and 280,000 dhams will be for the company for marketing spends. Along with that, I’ll give you a space in our Danny Bomb Bara store which should which could help get you leads for the business and promote you on our e-commerce website. Okay. Thank you so much. Last but not least, I think you’ve done a a great job. I was considering an offer, but to be honest, Adele’s offer. So, this is great as is Fisel. So, I’m not going to make an offer. I just want you to know I think you’re you’re you’re doing a a great job. It’s really interesting, but I could I can’t beat those offers. Okay. So, for that reason, I’m out. But I’ll tell you I’ll tell you what I’ll do. I’ll get mad on board with me if you take my offer and you’re going to get the US access there. If you do take his offer, I would like a 10% royalty though until I get a return on capital royalty. Okay, let’s put it this way. I’ll try to get him in on my offer if you agree. But you have to agree first anyway. And are you willing to come down at all on the equity? So So you’re you’re good with with 40? Yeah, I don’t like taking Okay. Okay. And just to make it even simpler for you, we’re dropping to 40%. I didn’t love the idea of you having 50% of something that you’ve worked so hard on. But so that such a nice guy. So basically, you have two offers now. You have two offers. One offer from Adel for 40%. And one offer from me and Matt together for 40%. And before you answer, I own a firm called Vayner Media, which is the largest social media firm in the in the world. Uh big president United States. It’s complicated, but we could figure out how we can bring this product to market there as well. And we could help you uh you know build that uh build that footprint. And that even though that sounds so great, especially when it comes from somebody who’s as articulate as Matt, that’s not what you need. You need somebody who has Dubai presence first before you go global because you still haven’t even scratched the surface in the Dubai market. I think Stacy, I don’t know what this is. There is no more Dubai presence at this. Yeah. From the headgear to the Pandora. Of course, you know, you have you have the Emirati, you know, beautiful look and you have somebody like him speaking so hard with I’m overwhelmed. I’m so happy, Stacey. I’m going to make it easy for you. You can go with them. You have a deal. We have a deal. We have a deal. Thank you. Great. I’m absolutely blessed. Thank you. Congratulations. Well done. Beautiful product. You seem wonderful. Don’t worry. No, no, no. You’re you’re good. Congrats, puppy. I got Basil and Matt, which are the two sharks that I wanted actually. So, I’m I’m so happy. 400K for 40% split. Who said you can’t swim with sharks? How are you going to help him beyond this? Actually, that’s what I want to know about. Why? All kidding, Fisel. And maybe maybe there’s been too much too much blood in the water here on the set, but wouldn’t it make more sense to partner up with with you? Of course. Of course. Why don’t we partner up? It’s the right thing for me. We will come to you. I I I I don’t want to at the moment because I feel like her her her head is not in her place in this. I’m going to be a customer. I’m going to be a customer. I’m going to order cuz I like the product. But Ad, you have to understand sometimes emotions. Good luck, guys. Anyway, thank you. Thank you.
13.28 Don’t play kids.
15.599 Hi Sharks. I’m Stacy Loftus, founder and
18.64 owner of Fudgy Kids. I’m here today
22.0 offering one or more of you Sharks the
24.4 chance to join the Fudgy foam family.
26.96 I’m seeking a 400k investment for a 10%
30.4 stake in my online kids furniture store.
34.32 Sharks, let me take you back to your
36.48 childhood. Did you ever steal your
39.04 parents’ sofa cushions as a child? I
41.44 know I certainly did. I would jump on
44.079 them. I would ride them down the stairs
46.239 or even playfight with my brothers. I
48.399 remember getting told off from my
49.84 parents very clearly. These fond
52.32 memories and a COVID 19 pandemic is
55.44 exactly what inspired me to create Fudgy
58.079 Kids.
60.0 I remember how awful it was being stuck
62.48 in the house, bored at home. So, I could
65.36 only imagine how the kid felt climbing
67.76 the walls with boredom. So, I set out on
70.24 a mission to create something
71.76 extraordinary to keep them safe and
74.479 entertained at home. That’s when I
77.119 created my star product, the Fudgy Play
80.08 Sofa. Now, it’s more than your average
82.56 kids sofa or toy. In fact, it’s part
85.52 toy, part furniture, and all genius. So,
89.68 Sharks, who is ready to join the Fudgy
92.079 phone family and take my brand from
94.479 infinity to beyond?
97.52 Thank you, Stacy. Stacy, how far have
99.759 you progressed with the idea? Have you
101.119 started selling?
102.159 Yes. Yeah, actually, I set up just after
104.24 lockdown in 2021. I lost my job after
107.84 COVID and I set out on a mission to
110.32 create my own business here in Dubai. I
113.04 had no investment, no capital. It’s a
116.079 pre-order made to order system. So
119.52 basically, I have built it from the
121.119 ground up.
122.159 Stacy, can you tell us a little bit
123.439 about your numbers since you’re already
124.88 established?
125.759 Yes. Okay. So lifetime sales is around
128.959 1.1 million. 2021
132.319 was 280K.
135.12 2022 was 320.
138.959 2023 331. We’re on target for 500K this
142.879 year.
143.12 And and your gross margin?
144.64 And my gross margin is around 45, net
147.52 margin 32.
149.2 What is your customer acquisition cost?
151.36 Do you have any return customers?
153.2 Yes, it’s around uh 50 to 60 ad. And my
156.879 rorowaz is actually average 9 dirham and
160.879 best performing ad at the moment is 140.
164.4 So, what is your average ticket value
165.92 when you’re selling online?
167.04 1,400.
168.0 1,400. All right.
170.08 How much of your order flow is coming
171.519 from PR articles been around around you?
174.959 So, the thing is, I know those numbers
177.92 might not blow you away, but I’ve
179.599 literally done this on a minimum
181.76 marketing.
182.4 By the way, they do they do blow me away
184.159 and the fact that you know them.
185.28 We rely heavily on uh word of mouth. We
188.959 encourage them to tag us online. You
191.2 know, they put their pictures. they make
193.04 their builds. So, this is really helpful
194.959 for us. And I’ve only been spending a
197.76 very, very minimum social media spend. I
200.319 haven’t even got started on Google Ads
202.08 yet, on all of the other marketing
204.0 strategies.
205.36 What makes you a great entrepreneur? I
207.28 mean, why should we invest in you?
208.72 Should invest in me? Because I I’m on a
211.92 mission to make this something. I’ve not
214.4 really spent any marketing spend at the
217.12 moment. And really, I work day and night
220.48 to make this happen. I do everything.
221.92 You’re hard working.
223.36 I do everything on my own.
225.36 So Stacy,
226.799 yes.
227.2 What would be your expected revenue,
229.68 gross profit, and net profit?
231.519 I’m on target now for 500K with no
234.799 changes. That would be at 45% gross and
238.56 32
240.08 net.
240.56 So this 32% is before paying yourself or
242.959 after paying yourself or is that the
244.159 only expense?
244.959 It’s before. There’s a couple of Yeah,
246.72 it’s before.
247.36 So how much are you making after? Um I
250.72 don’t know.
251.04 Are you going to be paying yourself a
252.48 salary or not? Because
253.68 that would need to be discussed. I would
255.04 have a set salary.
255.92 Then what’s the net profit you’ll be
257.12 making after paying yourself?
258.079 It depends on how much salary. We can
259.919 set a salary of 10K.
262.079 Stacy, I just want to congratulate you.
264.16 You have a great product. You’re
266.16 passionate. You know what you’re doing.
267.919 I’m sure you’re going to be successful.
269.919 However, I’m not the shark that’s going
271.759 to help you grow and develop that
273.44 business. I do apologize and I withdraw
276.08 from the investment. Thank you,
278.4 Stacy. I really like your product. I’m
280.24 definitely going to order one to test
281.52 out with my own kids. Um, but I have a
284.16 few, you know, challenges with the
286.56 numbers and the valuation that you’ve
288.0 set accordingly. So, for those reasons,
290.08 I’m out. But good luck and I’m
291.919 definitely going to get a pink one for
293.12 my girls.
293.68 Thank you,
294.56 Stacy. Um, any investor coming in now is
297.84 effectively hoping that you’re going to
300.24 generate growth
301.759 and that growth will eventually generate
304.16 some profits to be distributed.
305.84 Yeah. Um but if I look at your rate of
308.32 growth historically
310.479 it is quite modest. You don’t have any
313.84 exponential growth. Maybe 10% 7% 8% year
317.6 on year
318.56 plus or minus
319.68 which is not that encouraging.
321.68 But I think that you have the potential
324.24 and I think that with more marketing
325.919 effort that could further enhance but
328.96 obviously not at the valuation that
330.639 you’ve requested. I’m happy to support
332.72 you.
333.12 Okay.
333.52 And give you an offer, but it’s far from
335.28 what you’ve asked.
336.32 Okay.
337.28 So, my offer is your 400,000 for 50%.
340.96 50?
341.52 Yes.
342.88 Okay.
343.36 I have an offer to make, but my deal is
345.84 going to be structured in a different
347.039 way.
347.6 So, I’m going to give you the 400,000
349.199 dhams for 40% equity, but I’m going to
352.72 structure it in a way that 120,000 dhams
355.68 will be for your salary
357.039 and 280,000 dhams will be for the
358.8 company for marketing spends. Along with
360.96 that, I’ll give you a space in our Danny
363.039 Bomb Bara store which should which could
365.28 help get you leads for the business and
368.639 promote you on our e-commerce website.
370.639 Okay. Thank you so much.
372.24 Last but not least,
373.6 I think you’ve done a a great job. I was
376.24 considering an offer, but to be honest,
378.24 Adele’s offer. So, this is great as is
380.8 Fisel. So, I’m not going to make an
382.24 offer. I just want you to know I think
383.759 you’re you’re you’re doing a a great
385.199 job. It’s really interesting, but I
386.639 could I can’t beat those offers. Okay.
388.319 So, for that reason, I’m out. But I’ll
389.68 tell you I’ll tell you what I’ll do.
391.36 I’ll get mad on board with me if you
393.52 take my offer and you’re going to get
395.199 the US access there.
397.44 If you do take his offer, I would like a
399.12 10% royalty though until I get a return
400.88 on capital
401.6 royalty.
402.88 Okay, let’s put it this way. I’ll try to
404.72 get him in on my offer if you agree. But
406.72 you have to agree first anyway.
408.72 And are you willing to come down at all
410.56 on the equity?
415.6 So So you’re you’re good with with 40?
417.44 Yeah, I don’t like taking
418.8 Okay. Okay.
419.52 And just to make it even simpler for
421.199 you, we’re dropping to 40%.
423.36 I didn’t love the idea of you having 50%
425.199 of something that you’ve worked so hard
426.8 on. But
427.52 so that such a nice guy.
429.12 So basically, you have two offers now.
430.479 You have two offers. One offer from Adel
433.84 for 40%. And one offer from me and Matt
436.8 together for 40%.
438.0 And before you answer, I own a firm
440.479 called Vayner Media, which is the
442.16 largest social media firm in the in the
444.08 world. Uh big president United States.
446.479 It’s complicated, but we could figure
448.0 out how we can bring this product to
449.84 market there as well. And we could help
451.28 you uh you know build that uh build that
453.36 footprint.
453.84 And that even though that sounds so
455.52 great, especially when it comes from
456.88 somebody who’s as articulate as Matt,
459.28 that’s not what you need. You need
460.56 somebody who has Dubai presence first
463.68 before you go global because you still
465.28 haven’t even scratched the surface in
466.88 the Dubai market.
467.759 I think Stacy,
468.56 I don’t know what this is.
469.12 There is no more Dubai presence at this.
471.039 Yeah.
471.36 From the headgear to the Pandora. Of
473.84 course, you know, you have you have the
475.759 Emirati, you know, beautiful look and
477.68 you have somebody like him speaking so
479.12 hard with
479.759 I’m overwhelmed. I’m so happy,
485.599 Stacey. I’m going to make it easy for
487.68 you. You can go with them.
490.0 You have a deal.
491.039 We have a deal. We have a deal.
492.08 Thank you.
492.639 Great.
493.12 I’m absolutely blessed.
495.36 Thank you. Congratulations.
497.12 Well done. Beautiful product. You seem
499.28 wonderful. Don’t worry. No,
501.36 no, no. You’re you’re
504.08 good.
506.0 Congrats, puppy.
509.039 I got Basil and Matt, which are the two
511.599 sharks that I wanted actually. So, I’m
514.08 I’m so happy. 400K for 40% split. Who
518.719 said you can’t swim with sharks?
521.919 How are you going to help him beyond
523.039 this?
523.519 Actually, that’s what I want to know
525.279 about. Why? All kidding, Fisel. And
527.839 maybe maybe there’s been too much too
529.279 much blood in the water here on the set,
531.44 but wouldn’t it make more sense to
532.72 partner up with with you?
533.839 Of course. Of course.
534.64 Why don’t we partner up? It’s the right
535.76 thing for me.
536.24 We will come to you.
537.04 I I I I don’t want to at the moment
538.8 because I feel like her her her head is
540.72 not in her place in this. I’m going to
543.519 be a customer. I’m going to be a
544.72 customer. I’m going to order cuz I like
546.48 the product.
547.04 But Ad, you have to understand sometimes
549.12 emotions.
550.16 Good luck, guys. Anyway,
551.44 thank you. Thank you.
