شارك تانك دبي | أول منتج مناديل ورقية غير مصنعة من الأشجار
Shark Tank Dubai | تتحدث سحر كاروبي عن إطلاق علامتها التجارية “بامبويو”، التي تقدم مناديل ورقية غير مصنوعة من الأشجار، خلال برنامج تلفزيوني. تهدف الشركة إلى دخول سوق المناديل في الإمارات وهي حاليًا تتطلع لتحقيق إيرادات تصل إلى 10 مليون درهم، رغم أنها ما زالت تسجل خسائر حاليًا. حصلت ساهر على عرض استثماري، لكنها تتردد في تقديم 30% من حصتها في الشركة. وكانت قد طالبت باستثمار بقيمة 800 ألف درهم مقابل 5% حصة من الشركة.
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شارك تانك دبي
شارك تانك دبي | أول منتج مناديل ورقية غير مصنعة من الأشجار
شارك تانك دبي,شارك تانك,شاركس,دبي,مشروع,مشاريع,افكار,فكرة,استثمار,مستثمر,رائد أعمال,مستثمرين,رواد أعمال,مال,أعمال,مال وأعمال,فلوس,نقود,نجاح
[Music] Hi sharks, I’m Sahar, founder of Bamboo, and today I’m asking for 800,000 dirhams in exchange for 5% in my business. Bamboo is a brand of tissues made entirely from bamboo. I’m a mom of two and when my youngest was born, I had the pressing need to make some changes at home and make sure that our footprint was lowered. And one of the products that we all use every day is our tissues. Yet, I didn’t know how it was made. So, I got curious about it and I started reading and the more I read about it, the more I was convinced that treefree tissues were the way to go. 15% of global deforestation is due to tissue manufacturing and toilet paper alone is the single largest contributor to deforestation. Knowing that I knew that I wanted to buy a tree-free tissue. So I went to the nearest supermarket to my house. I went to a tissue aisle and guess what? All I found were rows and rows of tissues packed in plastic made from trees. And when I failed to find one, I figured it was on me to launch the UAE’s first tree and plastic free tissue brand. Meet Bamboo. Last year we did 433,000 dirhams. Um, right now we are at 84,000 dirhams a month. We feel that we’ve conquered e-commerce to a large extent in the past 2 years, but we’re betting on retail. So, Sharks, who’s with me to roll into a greener and brighter future? Well, Sarah, congratulations. I think uh it’s a noble cause what you’re doing. Thank you. Tell us about yourself. What kind of you know background do you have? I’m a marketeteer by education and career. Very quickly I got into the world of media. I joined a startup after that 10 years prior to starting Bamboo. I worked with FMCG and cosmetics clients. But as I became a parent, I wanted something um a bit more meaningful to me and something that I would be proud to continue to share with my kids. But in the US there are tons of brands that are doing this already. Can you help me understand the difference between doing it here versus doing it there? So in the UAE currently there’s I would say 99% of the tissue industry is pre-made tissues. I would have liked it as a consumer prior to launching Bamboo that a big brand that makes that decision to say you know what we are also going to offer a um sustainable alternative alongside what people are used to but that’s not something that’s currently available. So when you surveyed the marketplace, you said, “I know those brands are in other parts of the world. They’re just not here and there’s room for for one to be here.” Correct. Yes. What’s your price comparison compared to other competitors that are not sustainable? So if you compare us with the more premium ranges of u the big brands that we’re all used to, per sheet, we’re the same price. We don’t compete with the value and um budget brands today. And I think because we use a premium raw material, we don’t use plastic packaging and that already those two things. What’s the premium? Um, it can be about 2 to 3x. So you’d want consumers to pay twice as much for sustainability. Correct. Okay. Do you have the ability to have for example less layers and then have a product for the mass market? Absolutely. So there’s a lot that we can play with to um create ranges that speaks to everyone. Um, we can play with the quality. We can play even with the packaging. Who else is u in this company besides you? It’s it’s just me. So, Sah, can you tell me a little bit more about your margins? Uh, so right now we have 40% margins. We’ve been able to negotiate and we’re working towards 50%. And where do you produce? We produce in China. So, we use Chinese bamboo and we manufacture very close to to farm. So give me what in your mind the next 3 years revenue and growth by next year we can be looking at uh 10 million dirhams currently. Are you making any money? Currently we are um negative. Negative how much? 67,000 dirhams over closing closing last year. We will be profitable by October this year. Do you have a sense of what the velocity needs to be in this category in order to sustain yourself at retail? we need to be doing three or four times what we do today. I think you’re a product that sits very well in the online space. In the offline space, it’s going to be very tough. And you also have to buy your shelf presence, which is going to be very costly. Which brings me back to the 800,000 you’re asking for. What is that going to do for you? Um, opening a channel could cost somewhere around 50 to 200,000 dirhams. If I want to do three of these, that will still allow me a budget to invest in trade marketing and my sampling. I don’t think as a startup we’re expected to be everywhere. You remain niche. Tesla started niche. So sir, I really like you. I think that you’re great, but for me, I think the lack of barrier to entry into this market and the fact that the tissue market is so huge that it would be very easy for one of the big brands to be able to undercut you. For those reasons, I’m out, but I wish you the best and I think it’s a great cause and it’s very aesthetically pleasing. Thank you, Sah. Uh, I think you’re on the right track. I have an offer for you. You’re 800,000 for 30% of the company. That’s actually the same offer I was going to give, but I’m happy to go with Fasil if he’s okay with that. Adel with us is a big boost. I definitely welcome him on board. You have two amazing gentlemen that have offered you um a good valuation. I’m out. Thank you, sir. Thank you. I really like your marketing because I know all the other brands in the United States in such a crowded category. I just don’t have enough perspective about how novel this is, but for that reason, I’m out. Thank you. Um, I really appreciate both your offers. I just feel we’re at a tipping point. Depends where you want to tip. You want to tip in the right direction. As as the founder, it’s it’s my job to believe we’re going to tip upward. And I I think you will twe what brings to the table what I bring to the table we can accelerate and derisk your journey and make the 70% worth multiples of the hundreds. This is our offer. I know the expertise that you come with and it’s it means a lot. It’s just you know having raised this business like a baby um it’s it’s difficult to give up 30%. Is there a way to get closer to 10%. Sahar Sahar, you want to leave this show with a deal. I see it on your face. You don’t want to go without a deal. Take it. You’re going to be a winner. That’s our offer. It will it will have to be a no from my side. We totally respect that. I think you’re a winner. I think you’re going to make it. We wish you good luck and and and a lot of success in your journey. Thank you. Good luck. Thank you so much. Thank you so much for coming. Now that three sharks have declined, two have given you an offer that you declined. We thank you for being with us today and wish you all the best. Thank you so much for your time. Thank you. Good luck. I had a very good idea about what I wanted to go away with and to give up your adult life’s work is tough. I liked her a lot. She’s fantastic. Yeah, she’s great. She’s very very good.
1.32 [Music]
19.039 Hi sharks, I’m Sahar, founder of Bamboo,
22.0 and today I’m asking for 800,000 dirhams
24.88 in exchange for 5% in my business.
27.279 Bamboo is a brand of tissues made
29.039 entirely from bamboo. I’m a mom of two
32.16 and when my youngest was born, I had the
34.88 pressing need to make some changes at
37.2 home and make sure that our footprint
39.68 was lowered. And one of the products
41.92 that we all use every day is our
43.28 tissues. Yet, I didn’t know how it was
45.44 made. So, I got curious about it and I
47.28 started reading and the more I read
49.36 about it, the more I was convinced that
51.68 treefree tissues were the way to go. 15%
54.48 of global deforestation is due to tissue
56.879 manufacturing and toilet paper alone is
59.039 the single largest contributor to
60.96 deforestation. Knowing that I knew that
63.76 I wanted to buy a tree-free tissue. So I
65.68 went to the nearest supermarket to my
67.439 house. I went to a tissue aisle and
69.68 guess what? All I found were rows and
72.24 rows of tissues packed in plastic made
74.08 from trees. And when I failed to find
76.24 one, I figured it was on me to launch
78.4 the UAE’s first tree and plastic free
81.68 tissue brand. Meet Bamboo. Last year we
84.96 did 433,000
87.52 dirhams. Um, right now we are at 84,000
92.32 dirhams a month. We feel that we’ve
94.479 conquered e-commerce to a large extent
97.119 in the past 2 years, but we’re betting
99.92 on retail. So, Sharks, who’s with me to
104.079 roll into a greener and brighter future?
107.439 Well, Sarah, congratulations. I think uh
109.6 it’s a noble cause what you’re doing.
111.2 Thank you. Tell us about yourself. What
113.28 kind of you know background do you have?
115.439 I’m a marketeteer by education and
117.759 career. Very quickly I got into the
119.92 world of media. I joined a startup after
122.399 that 10 years prior to starting Bamboo.
124.719 I worked with FMCG and cosmetics
127.84 clients. But as I became a parent, I
130.08 wanted something um a bit more
132.48 meaningful to me and something that I
134.16 would be proud to continue to share with
136.319 my kids.
136.959 But in the US there are tons of brands
138.879 that are doing this already. Can you
140.16 help me understand the difference
141.36 between doing it here versus doing it
142.8 there?
143.44 So in the UAE currently there’s I would
146.0 say 99% of the tissue industry is
148.64 pre-made tissues. I would have liked it
150.8 as a consumer prior to launching Bamboo
152.72 that a big brand that makes that
154.239 decision to say you know what we are
156.08 also going to offer a um sustainable
158.8 alternative alongside what people are
161.28 used to but that’s not something that’s
163.12 currently available. So when you
164.48 surveyed the marketplace, you said, “I
166.08 know those brands are in other parts of
167.599 the world. They’re just not here and
168.959 there’s room for for one to be here.”
170.64 Correct. Yes.
171.76 What’s your price comparison compared to
174.0 other competitors that are not
175.519 sustainable?
176.56 So if you compare us with the more
178.319 premium ranges of u the big brands that
181.36 we’re all used to, per sheet, we’re the
183.28 same price. We don’t compete with the
186.879 value and um budget brands today. And I
190.319 think because we use a premium raw
192.239 material, we don’t use plastic packaging
194.4 and that already those two things.
195.84 What’s the premium?
196.8 Um, it can be about 2 to 3x.
199.28 So you’d want consumers to pay twice as
201.36 much for sustainability.
203.599 Correct.
204.4 Okay.
205.519 Do you have the ability to have for
206.879 example less layers and then have a
209.2 product for the mass market?
210.959 Absolutely. So there’s a lot that we can
212.959 play with to um create ranges that
216.64 speaks to everyone. Um, we can play with
219.12 the quality. We can play even with the
221.12 packaging.
221.92 Who else is u in this company besides
224.319 you?
224.879 It’s it’s just me.
227.12 So, Sah, can you tell me a little bit
228.72 more about your margins?
230.319 Uh, so right now we have 40% margins.
233.04 We’ve been able to negotiate and we’re
234.879 working towards 50%.
236.799 And where do you produce?
237.92 We produce in China. So, we use Chinese
240.159 bamboo and we manufacture very close to
243.28 to farm. So give me what in your mind
245.92 the next 3 years revenue and growth by
249.28 next year we can be looking at uh 10
253.28 million dirhams
254.64 currently. Are you making any money?
257.04 Currently we are um negative.
260.16 Negative how much?
260.88 67,000 dirhams
262.24 over
262.72 closing closing last year. We will be
265.04 profitable by October this year.
266.88 Do you have a sense of what the velocity
268.24 needs to be in this category in order to
270.0 sustain yourself at retail? we need to
272.08 be doing three or four times what we do
274.4 today.
274.96 I think you’re a product that sits very
276.96 well in the online space. In the offline
279.199 space, it’s going to be very tough. And
281.04 you also have to buy your shelf
282.32 presence, which is going to be very
283.44 costly. Which brings me back to the
285.44 800,000 you’re asking for. What is that
287.68 going to do for you?
288.479 Um, opening a channel could cost
291.199 somewhere around 50 to 200,000 dirhams.
294.56 If I want to do three of these, that
296.88 will still allow me a budget to invest
300.08 in trade marketing and my sampling. I
303.36 don’t think as a startup we’re expected
305.12 to be everywhere.
306.479 You remain niche.
307.68 Tesla started niche.
310.56 So sir, I really like you. I think that
312.8 you’re great, but for me, I think the
315.12 lack of barrier to entry into this
316.88 market and the fact that the tissue
318.72 market is so huge that it would be very
321.039 easy for one of the big brands to be
322.72 able to undercut you. For those reasons,
325.52 I’m out, but I wish you the best and I
327.28 think it’s a great cause and it’s very
328.72 aesthetically pleasing.
329.84 Thank you,
330.4 Sah. Uh, I think you’re on the right
332.16 track. I have an offer for you. You’re
335.12 800,000 for 30% of the company.
338.4 That’s actually the same offer I was
339.84 going to give, but I’m happy to go with
341.6 Fasil if he’s okay with that.
345.919 Adel with us is a big boost. I
348.56 definitely welcome him on board.
351.52 You have two amazing gentlemen that have
354.479 offered you um a good valuation. I’m
357.44 out. Thank you, sir.
359.039 Thank you.
362.639 I really like your marketing because I
365.039 know all the other brands in the United
366.479 States in such a crowded category. I
368.479 just don’t have enough perspective about
369.919 how novel this is, but for that reason,
372.24 I’m out.
372.88 Thank you. Um, I really appreciate both
377.039 your offers. I just feel we’re at a
379.6 tipping point.
380.88 Depends where you want to tip. You want
382.72 to tip in the right direction.
383.759 As as the founder, it’s it’s my job to
386.0 believe we’re going to tip upward. And I
387.919 I think you will twe what brings to the
389.84 table what I bring to the table we can
392.319 accelerate and derisk your journey and
395.12 make the 70% worth multiples of the
397.6 hundreds. This is our offer.
404.639 I know the expertise that you come with
406.479 and it’s it means a lot. It’s just you
409.759 know having raised this business like a
412.319 baby um it’s it’s difficult to give up
415.199 30%. Is there a way to get closer to
418.96 10%.
423.12 Sahar Sahar, you want to leave this show
426.16 with a deal. I see it on your face. You
428.24 don’t want to go without a deal. Take
430.08 it. You’re going to be a winner. That’s
432.08 our offer.
437.36 It will it will have to be a no from my
440.96 side.
441.52 We totally respect that.
443.199 I think you’re a winner. I think you’re
444.479 going to make it. We wish you good luck
447.039 and and and a lot of success in your
448.639 journey.
449.039 Thank you.
449.599 Good luck.
450.16 Thank you so much.
450.88 Thank you so much for coming. Now that
452.08 three sharks have declined, two have
453.599 given you an offer that you declined. We
455.36 thank you for being with us today and
456.479 wish you all the best.
457.36 Thank you so much for your time.
458.72 Thank you.
459.759 Good luck.
462.479 I had a very good idea about what I
465.36 wanted to go away with and to give up
468.16 your adult life’s work is tough.
472.319 I liked her a lot. She’s fantastic.
474.72 Yeah,
475.12 she’s great.
475.68 She’s very very good.
